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What is SEO?

SEO is an acronym for Search Engine Optimization, a process concerned with developing (improving) a website so that it can be accessed more easily across the Internet.
SEO is primarily concerned with improving website rankings in search engines such as Google and BING. 
The higher a website appears in search engine rankings, the more likely it is to visit it. When a website receives more traffic, there is potential for more business.

1- Technical SEO: Analyze the technical factors of a website that affect its rankings.

  • Code Efficiency

It is considered an important factor to improve the efficiency of the website, which is the efficiency of the code in which the website is developed.

 Inefficient bloated code can slow down website loading time and soften references to the text (on-page content). 

When you trade off the content on your page, Google receives development and change better when website code is reduced to a minimum.

 Google easily understands the semantic meaning of a page when there are fewer symbols. This helps improve its ranking in search results.

  • Site speed

Google's ranking algorithm is constantly updated to improve the experience of its users.

 In addition to providing accurate results addressing a query, Google also considers its website speed ranking. 

A faster website provides a superior user experience to the website visitor. All other things being equal, Google will present in its results the fastest website before the slowest website because the visitor is sure to have a better experience with the faster website.

 It is important that page load times be less than 2.5 seconds.

  • Mobile response

Another important ranking factor is whether the website is responsive, which means that the website layout adapts to the type of device used to display the website. 

When a website is responsive, it provides a better user experience. Unresponsive websites try to render the full width of a desktop web page on a smartphone or tablet. 

To make the page fit, the size of the content on the page must be reduced, which would normally make the page unviewable.

 All other things being equal, Google will present a mobile responsive site before a non-responsive site.


Google, as with its users, suggests the safest websites for visitors. A website containing suspicious software is an example of a vulnerable and insecure website.

Of course, no one wants to infect their computers by visiting an unsafe website. Google is constantly increasing the importance of a secure website by increasing the importance of HTTPS sites over HTTP sites.

HTTPS simply means that a website is protected by an SSL certificate. SSL stands for Secure Sockets Layer.

It is a communications protocol that establishes a secure connection between the visitor and the website. 

Protecting the information that a visitor enters and receives on a website is important to Google, and therefore, it will classify a website that is protected with SSL (HTTPS) as a website that is not (HTTP).

For more information on Technical SEO, Alex Chris wrote an excellent article on What is Technical SEO? Best practices for ranking higher.

2- On-page SEO: Optimizing the visual page elements that affect rankings.

  • Page title and meta description

Web page title tag and description are critical to SEO rankings for two reasons:

  1. they must both contain your keyword(s) to help Google understand the semantic meaningof your page.
    Instead of keyword stuffing (old-school SEO), use a variety of your keywords.
    It is a best practice to use synonyms, and word variations, and change the order of words within a keyword phrase.
    A professional SEO company will know the best way to improve title tags and meta descriptions to help rank your Google search queries and improve organic traffic.

  2. reason for page titles and meta descriptions is that they offer an opportunity to differentiate your web page result from your competition.
    Current SEO best practices take into account newer Google optimization factors, which include user interaction metrics such as time spent on site, bounce rate, and click-through rate.
    When Google determines that one web page is viewed for a longer period of time and there is more visitor interaction with the website, the page will likely outperform pages with lower user metrics.
    Accurate and interesting headlines and descriptions help increase your click-through rate and reduce your bounce rate.

  • Headings (Headers)

Google appreciates (and rewards) web content that is structured intuitively. the employment of headings helps to prepare the content on a page.

very similar to a report definition, major topics use a lot of distinguished headers. In terms of SEO, these would come with H1 and H2 heading tags and would establish a lot of macro ideas.

once bigger detail is mentioned at intervals for every over-arching topic, these content areas use less distinguished headers like H3 and H4.

the right use of header tags is extremely necessary to rankings. I've intimate with quite once a large improvement during a website's rankings by merely dynamic the H1 on the house page. 
SEO service suppliers' shrewdness to optimize and utilize headings to assist improve Google rankings.

  • On-Page Content

The content (text) of an internet page is essential to the potential ranking for that page. As mentioned on top of, Google is following traveler usage metrics like time on page and bounce rate.

If your skilled SEO services company is just optimizing titles, meta descriptions, and headings to enhance rankings, these ranking enhancements are also short-lived.

Ultimately, the on-page content should give worth to the traveler. merely listing services, as an example, is boring. 

once one conjointly includes the advantages or worth of these services to the potential client, the page becomes a lot of relevant to the traveler. 

once the page is compendious, has an Associate in Nursing appealing layout, and uses rich media (videos, graphics, etc.).
that improve traveler engagement, then the rankings improvement has bigger staying-power.

For a lot of data concerning on-page SEO, please see guided missile Warren's article On-Page SEO Guide & optimisation listing.

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